What is Webflow? A Guide for Businesses and Marketers (2025)

Having a professional website is essential for any business, but choosing the right platform can be challenging. Many business owners struggle to balance design flexibility, ease of use, and performance.

This is where Webflow comes in.

Webflow is a visual web design and development platform that allows users to create custom, responsive websites without writing code. It combines the creative freedom of traditional web design tools with the functionality of a built-in CMS, hosting, and SEO-friendly infrastructure.

Whether you're a small business owner, marketer, or designer, Webflow provides a powerful, all-in-one solution for building high-performing websites.

How Does Webflow Work?

Unlike traditional website builders such as WordPress, Wix, or Squarespace, Webflow offers a visual design editor that automatically generates clean, semantic code in the background. This makes it a powerful tool for both beginners and experienced designers.

Key Features of Webflow

• Drag-and-drop design - Create layouts visually, no coding required
• Customisable CSS & HTML - Advanced users can tweak elements for precise control
• Webflow CMS - A flexible content management system for blogs, products, and more
• Hosting & security - Built-in hosting with fast load times and SSL encryption

Webflow provides the ease of a no-code builder while allowing full creative control for those who want to dive deeper into design and development.

Why Choose Webflow Over Other Platforms?

Many businesses and marketing teams are switching to Webflow because it offers:

1. No Coding Required (But Full Customisation Available)

Unlike WordPress, where coding is often necessary for customisation, Webflow provides pixel-perfect design control without needing to write code. However, for those with development experience, Webflow allows full access to HTML, CSS, and JavaScript.

2. Built-in SEO Features

SEO is crucial for online success, and Webflow makes it easier with:

• Clean, semantic code that search engines can easily index.
• Full control over meta tags, alt text, and structured data.
• Fast, mobile-optimised pages that improve search rankings.

3. High-Speed, Secure Hosting

Webflow eliminates the need for third-party hosting by offering integrated, high-performance hosting with:

• A global CDN (Content Delivery Network) for faster load times
• Automatic SSL encryption for security and trust
• No maintenance or updates required, Webflow handles it all

4. Powerful CMS for Content-Driven Websites

For blogs, portfolios, and content-rich sites, Webflow’s CMS allows users to:

• Create custom content types (e.g., blog posts, case studies, team profiles)
• Manage content without affecting design
• Schedule and organise content updates efficiently

5. Full Design Flexibility Without Plugins

Unlike WordPress, where you rely on third-party themes and plugins (which can slow down your site), Webflow allows you to fully customise your website from the ground up—without bloated code or plugin conflicts.

What Can You Build with Webflow?

Webflow is versatile and can be used to build:

• Business websites - Professional sites for startups and established companies
• Ecommerce stores - Sell digital and physical products with Webflow Ecommerce
• Blogs and content-driven sites - Optimised for SEO and easy content updates
• Landing pages - High-converting pages for marketing campaigns
• Portfolio websites - Ideal for designers, photographers, and creatives
• Membership and gated content sites - Manage subscriptions and exclusive content

Whether you're a solopreneur or a growing business, Webflow offers the scalability and flexibility you need.

Webflow vs. Other Website Platforms

Webflow vs. WordPress

• WordPress is open-source with extensive plugins, but it requires ongoing maintenance and can produce bloated code
• Webflow offers an all-in-one solution with cleaner code, better performance, and less maintenance, though it has a steeper learning curve

Webflow vs. Wix/Squarespace

• Wix and Squarespace are beginner-friendly but come with significant design and functionality limitations
• Webflow provides more flexibility and professional-grade design capabilities, making it a better long-term choice for businesses

Webflow vs. Shopify

• Shopify is optimised for physical product ecommerce with extensive shipping and inventory features
• Webflow offers better design flexibility for brand-focused ecommerce stores, particularly those selling digital products

Webflow Pricing: How Much Does It Cost?

Webflow has two main pricing structures:

1. Site Plans (For Hosting)

• Basic - $14/month - Ideal for simple websites
• CMS - $23/month - Great for blogs and content-rich sites
• Business - $39/month - For growing businesses with higher traffic
• Ecommerce Plans - Starting at $29/month for online stores

2. Workspace Plans (For Design Teams)

• Free Starter - Best for learning and testing
• Core - $19 per seat/month - Ideal for freelancers and small teams
• Growth - $49 per seat/month - Advanced collaboration features

If you’re new to Webflow, you can start with the Free Starter Plan to explore its features before committing.

Is Webflow Right for Your Business?

Webflow is best suited for:

• Small and medium-sized businesses that want a modern, high-performing website
• Marketers who need SEO-friendly, conversion-optimised landing pages
• Designers and agencies looking for full creative control
• Content creators and bloggers who want an easy-to-use CMS
• Startups that need a fast, scalable website without relying on developers

If you prioritise design flexibility, performance, and ease of content management, Webflow is an excellent choice.

Final Thoughts: Is Webflow Worth It?

Webflow is a game-changer for businesses looking to create stunning, high-performing websites without the complexity of traditional coding.

With built-in SEO tools, powerful hosting, and a fully customisable design system, Webflow provides a modern solution for marketers, designers, and business owners alike.

If you’re ready to build a website that stands out, get in touch with us to build a site that truly represents your brand.